© Text and photo Laila Duran
When I first started to think about how to present the Norwegian embroidered bunads in the best way, my first thought was to make sure they were shot in the right settings. The bunads were often inspired by the embroidery on rural cloting but they were made, and at first mainly used, in the cities. This is why you will find some spectacular interiors in the new book “Broderte Bunader”. Work from famous artists and carpenters, such as Kinsarvik, are found in several museums and even some private homes. I have been very lucky to get access to these rooms, and sometimes even large apartments.
My second though was to give the models a look that would bring to mind the way the ladies were photographed at the beginning of the 20st century. Photography was new then. Many went with friends on week-end trips in their finest costume and everybody wanted to have their photo taken. The ladies with their hair all done up, and most of them in a shy pose, in front of the camera – I love that. For this reason you will find my models resembling in style the ladies from past times.