We just received the first, of two released titles, from the book binder and if you send your postal address in a mail to: firstname.lastname@example.org we will make a draw for five books. Maybe you will be one of the first to see the book “POPULÆRE BUNADER”.
Text in norwegian and english.
If you want to buy the book it is now available to order from any norwegian and swedish book shop. Or, if you live in the US it can be ordered from Vesterheim Museum Book Store.
Copyright Duran Publishing
© Text and photo by Laila Durán.
Many visitors to Norway believes that the famous bunads are a very old type of garment. Well, the word bunad is, but the festive costumes more than 60% of all norwegians have in their wardrobe today is, historically speaking, a rather new phenomenon. Like in most countries, norwegians wore folk costumes until the industrial revolution put an end to small scale production and people on the country side became strongly infuenced by the continental fashion in the cities.
All over Scandinavia, this occured during the second half of the 19th century, and slowly the use of folk costumes faded. Still, some areas with a very strong tradition, used their costumes until the end of the century when a new movement started to look for preservation of what was considered to be “genuine norwegian”. This is when the bunad was created.
Below, to the right, is a photo of the embroidered velvet bonnet from beginning of the 18th century used to design the embroidery on the first Valdres bunad. In the new book Broderte Bunader you will find photos of many originals that inspired the new era of festive costumes: the embroidered bunads.
The Old Norwegian language is the language Norwegians spoke in the Viking Age, and the word “bunad” derives from “bunadr” which simply means “clothing”.
The book “Broderte Bunader” is made in cooperation with Norsk Folkemuseum.
Visit the new web site for: www.duranpublishing.com
© Text and photo Laila Duran
When I first started to think about how to present the Norwegian embroidered bunads in the best way, my first thought was to make sure they were shot in the right settings. The bunads were often inspired by the embroidery on rural cloting but they were made, and at first mainly used, in the cities. This is why you will find some spectacular interiors in the new book “Broderte Bunader”. Work from famous artists and carpenters, such as Kinsarvik, are found in several museums and even some private homes. I have been very lucky to get access to these rooms, and sometimes even large apartments.
My second though was to give the models a look that would bring to mind the way the ladies were photographed at the beginning of the 20st century. Photography was new then. Many went with friends on week-end trips in their finest costume and everybody wanted to have their photo taken. The ladies with their hair all done up, and most of them in a shy pose, in front of the camera – I love that. For this reason you will find my models resembling in style the ladies from past times.